We believe that supporting and being involved in our local communities is an opportunity to give back and demonstrate our commitment to our customers, our team members and to our community. Our values of personal leadership, trust & respect, continuous improvement, and generosity begin with gratitude, and with gratitude comes responsibility to give back. The Birchwood Way is our way of being involved by providing financial, in-kind, and volunteer support to various organizations, educational and social programs, groups, and individuals.

Evaluation Criteria

  • What impact Birchwood’s support will have on a community
  • How the funds or support will be used
  • The timeframe of the initiative
  • The dollar value requested
  • Capital campaigns are excluded from this program

How Birchwood Team Members Make a Difference


Get out and understand what’s going on in your neighbourhood and it will connect you like nothing else.

Clean Up

Plant flowers, pick up litter, take pride in your city.

Purge Your Extra Stuff

Clean out those closets. Declutter your life, while sharing things you don’t needthink Koats for Kids.

Practice Gratitude

Neuroscience suggests the mere act of thinking about how much you have to be grateful for makes you happier.

Be Kind

Period. Start now. Permanently.

Join a Board

Nonprofits need the voices of our community to keep connected to our issuesand solutions. Lend your passions!


Grab the Megaphone

Community meetings happen all over the city, and they’re for everyone. Go listen and be heard.

When it Matters to You, Speak Up

Activism comes from people like you, who draw a line in the sand and say “things need to get better, and I’m the one to make it happen.”

Give a Little, Change a Lot

Text WINNIPEG to 45678 to donate $5, $10 or $25 to United Wayand know that by giving a little, you’re changing a lot for kids & their families across our city. Just $10 can help give a struggling young person a mentor’s guidance & support, changing both their lives…for good. 


Over the 25+ years that Birchwood Automotive Group has acted as a dedicated supporter and contributor to the United Way, our team members have contributed over $8,000,000 to the annual United Way of Winnipeg campaign.

In 2013, Steve Chipman, President of Birchwood Automotive, was the Annual Campaign Chair. His father, R.M. Chipman, Founder of Birchwood Automotive Group, was also Campaign Chair in 1975. His father lead the campaign, achieving a historic $4,000,000, and Steve achieved an all-time record of raising $20,000,000 for our community.

Birchwood Community

united way leaders

United Way Leaders are those who give so generously at $1,200 or more per year. At Birchwood, nearly 240 team members give at the leadership level and our overall participation rate is 96% or higher. It’s an amazing testament to our values of offering our time, talent and resources to strengthen our communities. Thank you!