Jaguar Winnipeg

Sales Hours:
Monday – Tuesday
9:00 am – 9:00 pm
Wednesday – Saturday
9:00 am – 6:00 pm
Sales Holiday Hours:
Monday, February 16th
Closed
Service Hours:
Monday – Friday
7:30 am – 5:30 pm
Service Holiday Hours:
Monday, February 16th
Closed
Parts Hours:
Monday – Friday
7:30 am – 5:30 pm
Parts Holiday Hours:
Monday, February 16th
Closed

Sales: 

204-452-8030

Service: 

204-831-4866
180 Lowson Crescent Winnipeg MB
Jaguar Wordmark
Jaguar Wordmark
My Vehicles

Birchwood Automotive Group

Your choice since 1963

Jaguar Winnipeg is proud to be part of a trusted network of 24 dealerships across Manitoba and Saskatchewan. As a consistently recognized top employer in Canada, Birchwood is here to help you buy, sell, and service your vehicle with confidence. Experience is Everything.

Our Mission

As leaders, we are committed to:

  • Our team members by offering opportunities for growth and prosperity
  • Our customers by delivering exceptional services and products
  • Our partners by fostering collaboration and trust
  • Our communities by providing time and resources

Our Company Vision

To be a recognized leader of the retail automotive industry.

Superior Service

We’re here to make the automotive experience simple, transparent, and focused on helping you make informed decisions every step of the way.

Why Service With Us

Experience is Everything

Shop Manitoba’s largest inventory with our exclusive tools and services. Whether it’s online, in-store, or a bit of both—Birchwood empowers you to drive the auto buying experience.
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Expect More. We deliver.

Manitoba simply expects more when buying a vehicle. Let us show you the most convenient and transparent car buying experience ever.
See How We Deliver

A Complete Automotive Lifecycle Experience

In addition to Birchwood’s dealership network, we also offer a variety of services, including collision repair, service and tires, repurchase and special financing. Look to Birchwood for everything related to buying, owning, and selling a vehicle.

If owning a vehicle seems out-of-reach due to financial challenges, then the best place to look for credit is from someone who’s credible. Birchwood Credit is the easiest way to buy a car with less than perfect credit.

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Performing proper vehicle maintenance can be the difference in a long-lasting and positive vehicle ownership experience. Birchwood Service provides manufacturer-certified service through our many dealership service locations.

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Damage to your vehicle through a collision or other is never a welcome event. Birchwood Collision’s team of expert technicians and customer service representatives make getting your vehicle back on the road as simple as possible.

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Manitobans understand better than anyone the importance of good tires for a good experience with your vehicle. Birchwood Tires prides itself on offering the largest choice of tires for Manitobans, with top selection and service.

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Selling a vehicle through a private sale is a lot of work, and can even carry risk for both sides. Backed by our Reconditioning Centre, Birchwood We Buy is the easiest way to get a fair value for your vehicle in a timely manner.

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Our Company Values

Personal Leadership

Individual responsibility, commitment, and accountability from each of our team members fosters personal leadership.

Trust & Respect

Respect for the uniqueness of every individual creates strong, trusting working relationships with team members, customers, and business partners.

Continuous Improvement

Sustained success depends upon our ability to continually strive to improve each and every aspect of what we do and who we are.

Generosity

Our gifts of time, talent, and resources strengthen our communities, our teams, and our team members.

About Jaguar Winnipeg

We’re committed to making a positive difference—for our customers, our team, and our community. Guided by values like trust, respect, teamwork, and integrity, we strive to deliver exceptional service and create opportunities for growth in everything we do.

More About Us

How Jaguar Winnipeg helps Winnipeg

At Birchwood, supporting our community is more than a value—it’s a responsibility. From local partnerships to grassroots initiatives, we’re proud to give back where we live and work.

In The Community

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